1) Class Introductions

2) Course Description and Outline

3) Classroom Orientation

4) Slide Show

5) OneNote and Microsoft Word Folder Set-up

    - Unit 1 - Understanding Business

    - Unit 2 - Entrepreneurship, Business, and the Consumer

    - Unit 3 - Business, the Community, and Business Success

    - Unit 4 - Competition

    - Unit 5 - Marketing

    - Unit 6 - Summative Project

    - Unit 7 - Accounting

    - Unit 8 - Personal Finance

    - Unit 9 - Exam Review

1) Complete OneNote and Microsoft Word Folder Set-up

2) Obtain Class Textbook and Class Materials

    - The World of Business

    - Notebook/binder

    - Calculator

    - Note taking materials

3) Locate and Explore Class Website, Daybook, and Email Conferences

1) Discussed Classroom Expectations - Respect and Responsibility

2) Read and Discussed The Breadman - p. 3

    - The breadman's website - Manoucher Bread

3) Creation of a Class Business

    - Introduced a variety of key business terms and definitions

4) Chapter 1 Definition Chart (Q&A)

    - Use textbook to find definitions on p. 5-9

    - Provide your own examples or use those from our class example

1) Reap p. 5-9 (Chapter 1 is on the Q&A Conference if you don't yet have your textbook)

2) Chapter 1 Definition Chart (Q&A)

    - Use textbook to find definitions on p. 5-9

    - Provide your own examples or use those from our class example

1) Took up Chapter 1 Definition Chart

2)  ICE Questions p. 9 - #1(a), 2(a), 3(a,b,c), 4(a,b,c), 5(b)

3) Took up ICE Questions p. 9

4) Competitive Advantages Product Comparison

    - Using the Internet, find examples of three similar products that are 'wants' or 'luxury' products

    - Start a New Page in your BBI2O OneNote Unit 1

    - Insert a picture of each product into your document

    - Write a paragraph for each product that describes the differences, and competitive advantages, of the product (Price, Quality, Design, Features, Benefits, Service, etc.)

    - Write a final paragraph that explains which product you would like to buy and why.

    - Be prepared to explain your decision to the class!

    - Save your OneNote page as a .pdf

    - Email your Competitive Advantages Product Comparison as a .pdf to the 'Submissions' Conference

1) Competitive Advantages Product Comparison

    - Using the Internet, find examples of three similar products that are 'wants' or 'luxury' products

    - Start a New Page in your BBI2O OneNote Unit 1

    - Insert a picture of each product into your document

    - Write a paragraph for each product that describes the differences, and competitive advantages, of the product (Price, Quality, Design, Features, Benefits, Service, etc.)

    - Write a final paragraph that explains which product you would like to buy and why.

    - Be prepared to explain your decision to the class!

    - Save your OneNote page as a .pdf

    - Email your Competitive Advantages Product Comparison as a .pdf to the 'Submissions' Conference

    - Due next class, 'ticket' to class!

1) Competitive Advantages Product Comparison - Due

2) Introduction to Rob McEwen - Biography Video (Q&A)

3) Introduction to McEwen Leadership Program

4) Rob McEwen Profile Worksheet (Q&A)

1) McEwen Video Profile Worksheet (Q&A)

    - Due next class!

    - Hand-written, 'ticket to class'

    - Video and worksheet available on conference for all students who were absent from class

2) Read p. 9 - 13

1) McEwen Profile Worksheet - Due

2) Market in Wheat Game

3) Class Note - Business Profit Strategies

1) Supply and Demand Note (Q&A)

    - Using p. 9 - 13 as a guide, fill in the blanks in the note

2) Read p. 16 - 18

3) ICE Questions p. 20 - #1 (a,b,c), 2(a,b), 3(a,b,c)

1) Awarded Prizes for Market in Wheat Game

2) Took up and Discussed Supply and Demand Note

3) Took up and Discussed ICE p. 20 - #1 (a,b,c), 2(a,b), 3(a,b,c)

4) IDEAL Decision-Making Activity

1) IDEAL Decision-Making Activity
    - One (minimum) student from each group will present your solution to your decision next class

2) Download, read, and review all Case Study Documents (Q&A Conference):

    - Case Study Method Intro

    - Proper Case Study Format

    - Case Study Checklist

    - Case Study Tips and Tricks

3) Start Studying for Chapter 1 Test

1) IDEAL Decision-Making Activity
    - Discussed solutions to the decision scenarios

2) Introduced Case Study Documents and Process (Q&A)

    - Case Study Method Introduction

    - Proper Case Study Format

    - Case Study Checklist

    - Case Study Tips and Tricks

3) Introduced Case Study #1 (Q&A)

    - Assignment Description

    - Assignment Rubric

    - Case Study #1 - Generation X Video Store

4) Chapter 1 Review Period

    - Students reviewed daybook and notes to create chapter review sheet and study notes

5) Reviewed Chapter 1 Test Outline (Q&A)

1) Study for Chapter 1 Test

CHAPTER 1 TEST

2) Preparation for Case Study #1 (Q&A)

    - Proper Case Study Format

    - Case Study #1 - Generation X Video Store

1) Prepare for Case Study #1 Evaluation

    - All assignment descriptions, rubrics, case study documents on Q&A Conference

1) The Apprentice - Lemonade Stand Episode

    - Discussed the profit strategies of the competing groups

1) Startup.com Video

    - Introduction to entrepreneurship

    - Followed along and completed Startup.com video worksheet (Q&A)

    - Discussed entrepreneurship, venture capitalists,    
investments, board of directors, shareholders, stocks, etc.

1) Startup.com Video Worksheet (Q&A)

2) Prepare for Case Study #1 Evaluation

    - All assignment descriptions, rubrics, case study documents on Q&A Conference

2) The Greatest Canadian Invention Worksheet (Q&A)

1) Case Study #1 Evaluation Next Class!

    - All assignment descriptions, rubrics, case study documents on Q&A Conference

2) The Greatest Canadian Invention Worksheet (Q&A)

    - Due Thursday, Oct. 20, 'ticket to class', emailed to the 'Submissions' Conference

CASE STUDY #1

1) The Greatest Canadian Invention Worksheet (Q&A)

    - Due next class, 'ticket to class', emailed to the 'Submissions' Conference

1) The Greatest Canadian Invention Worksheet - Due

2) Startup.com Video

    - Introduction to entrepreneurship

    - Followed along and completed Startup.com video worksheet (Q&A)

    - Discussed entrepreneurship, venture capitalists,    
investments, board of directors, shareholders, stocks, etc.
    - Follow-up website - Kaleil Isaza Tuzman

1) Startup.com Video Worksheet

    - Due next class, 'ticket to class', hand-written.

1) Class Discussion and Note - Invention and Innovation

    - Definition of entrepreneurship, invention vs. innovation, methods of innovation, entrepreneurial characteristics, family entrepreneurs, etc.

2) Entrepreneurship Self-Assessment (Q&A)

3) SAC Entrepreneurship Opportunities

4) Lessons from the Rule Breakers - Article and Worksheet (Q&A)

1) Lessons from the Rule Breakers - Article and Worksheet (Q&A)

1) Took up and Discussed Lessons from the Rule Breakers Worksheet

2) Introduced Product Evolution Assignment (Q&A)

    - Assignment

    - Rubric

    - Topic Ideas

3) Returned and Took up Chapter 1 Test

2) Product Evolution Assignment - Work Period

3) Today's Focus - Product Research

    - Invention - when? by who? how? details of the invention

    - Innovations - what innovations have occurred? (top 3 or 4)

    - Evolutions in Function

    - Evolutions in Form

    - Linked to Categories of Innovation in the textbook

    - Track your sources of information

1) Product Evolution Assignment

2) Current Focus - Product Research

    - Invention - when? by who? how? details of the invention

    - Innovations - what innovations have occurred? (top 3 or 4)

    - Evolutions in Function

    - Evolutions in Form

    - Linked to Categories of Innovation in the textbook

    - Track your sources of information

1) Product Evolution Assignment - Work Period

2) Today's Focus - Presentation and Delivery

    - PowerPoint Features - animation, layout, embedding audio/video, etc.

    - 5 x 7 rule, bullet points, audio/video, etc.

    - Rehearsal, introduction, conclusion, etc.

    - Use 'Presentation Guidelines' resource as a checklist!

1) Product Evolution Assignment

2) Current Focus - Presentation and Delivery

    - PowerPoint Features - animation, layout, embedding audio/video, etc.

    - 5 x 7 rule, bullet points, audio/video, etc.

    - Rehearsal, introduction, conclusion, etc.
    - Use 'Presentation Guidelines' resource as a checklist!

3) Product Evolution Assignment

    - Due Thursday, Nov. 3rd by 8:40 am

    - Email PowerPoint and all audio/video materials (music, videos, etc.) to the 'Submissions'

      Conference in one email

    - Presentations will occur in the order of topic selection, listed on the daybook (Oct. 26)

2) Product Evolution Presentations

1) Product Evolution Presentation

    - All students who have not yet presented will present next class

1) Product Evolution Presentations

2) Introduction to Chapter 2 - Business and the Consumer

    - Read Mod Robes Profile and Answer Questions 1&2 (p. 25)

    - Complete Chapter 2 Definition Chart (Q&A)

1) Introduction to Chapter 2 - Business and the Consumer

    - Read Mod Robes Profile and Answer Questions 1 & 2 (p. 25)

    - Complete Chapter 2 Definition Chart (Q&A)

2) Learning Skills Self-Assessment (Q&A)
    - Download, complete, save as PDF, email to 'Submissions'

1) Discussed Mod Robes Profile Story and Watched Videos

    - Mod Robes Video Links all on Q&A

2) Class Note - Consumer's and Why We Buy

    - Needs, wants, values, and goals

    - Reasons Why We Buy - Income and price, current trends,
      status, customs and habits, safety, and promotion

1) No Homework - Have a great November break!

MR. LUDWIG ABSENT - GRADE 12 MCEWEN BUSINESS ETIQUETTE TRAINING

1) Complete the following ICE Exercises:

    - ICE p. 34 #1(a-c), 2(a,b)

    - ICE p. 38 #1(a-c), 2(a,c), 3(a,b)

    - Read p. 45 - 50

    - ICE p. 50 #2(a), 3(a,b)

2) Complete the Chapter 3 Definition Chart (Q&A)

1) Complete the following ICE Exercises:

    - ICE p. 34 #1(a-c), 2(a,b)

    - ICE p. 38 #1(a-c), 2(a,c), 3(a,b)

    - Read p. 45 - 50

    - ICE p. 50 #2(a), 3(a,b)

2) Complete the Chapter 3 Definition Chart (Q&A)

    - ICE p. 34 #1(a-c), 2(a,b)

    - ICE p. 38 #1(a-c), 2(a,c), 3(a,b)

2) Class Note - Taking Care of Business
    - Time spent in store, contact time, waiting time, e-commerce

3) Going Into Business Partner Worksheet (Q&A)

    - Complete and email to 'Submissions' Conference for next 
      class

1) Going Into Business Partner Worksheet (Q&A)

    - Complete, save as .pdf, and email to 'Submissions' Conference (one worksheet per partner pair)

    - Due next class - 'ticket' to class

    - If you were absent from class, complete the worksheet without a partner

2) Read p. 50 - 57

3) Complete ICE p. 57 #1(a), 3(a)

1) Due - Going Into Business Partner Worksheet

    - 'Ticket' to class

    - Email to 'Submissions' Conference (one worksheet per
      partner pair)

    - If absent last class, worksheet submitted individually

2) Took Up and Discussed:

    - Chapter 3 Definition Chart

    - ICE p. 50 #2(a), 3(a,b)

    - ICE p. 57 #1(a), 3(a)

3) Discussed Pro's and Con's of Types of Business Ownership - p. 55

4) Reviewed for Chapter 15/16/2/3 Test

1) Study for Chapter 15/16/2/3 Test

CHAPTER 15/16/2/3 TEST

1) Discussed Impact of Business on the Community
    - OneNote resource package available on Q&A

2) Impact of Business Partner Worksheet (Q&A)

3) Impact of Business - Homework Worksheet (Q&A)

1) Impact of Business - Homework Worksheet (Q&A)

1) Case Study #2 Work Period

 

Group #1

George Ciuciureanu

Callum Green

Warren Foegele

Michael Anobile

 

Group #2

Mitchell Carter

Alex Auger

Samuel Salomon

Austin Chan

 

Group #3

Michael Marcantognini

Ben Elliott

Brian Wang

Jeffrey Banwell

 

Group #4

Jeremy Chow

Alex Bowlin

Patricio Fernandez

Tim Chuk

Cody Burnett-Bulpitt

 

Group #5

Mark Zhen

Scott Elliott

Roy Xu

Connor CB-Lamontagne

Mackenzie Koch

1) Review Case Study Documents (Q&A)

    - Case Study Method Intro

    - Proper Case Study Format

    - Case Study Checklist

    - Case Study Tips and Tricks

2) Review Case Study #2 Information (Q&A)

    - Assignment Description

    - Assignment Rubric

    - Case Study #2

3) Prepare for Case Study #2 Assessment - next class!

CASE STUDY #2

1) Social Responsibility
    - Introduction and Board Note
    - Social Responsibility Scavenger Hunt (Q&A)

2) Employee Satisfaction
    - Introduction and Board Note
    - Employee Satisfaction Scavenger Hunt (Q&A)

2) Employee Satisfaction Scavenger Hunt
    - Complete, save as .pdf, and email to 'Submissions'
    - Due next class, 'ticket to class'!

1) Due - Social Responsibility and Employee Satisfaction Scavenger Hunts

    - 'Ticket' to class, email to 'Submissions'

2) Profit - Board Note

    - Revenue, Cost of Goods Sold, Expenses

    - The Profit Equation

    - Return on Sales

    - Variable and Fixed Costs

    - Calculating Profit and Return on Sales Example

3) Lemonade Game - Website Link to Game in Email on Q&A

    - Play 30 days (1 month) of the game

    - Play as many times as you like!

    - Take a OneNote 'screen shot' of your best profit result

    - Email your screen shot to the 'Submissions' Conference

    - Prizes for the top 3 scores!

1) Lemonade Game - Website Link to Game in Email on Q&A

    - Play 30 days (1 month) of the game

    - Play as many times as you like!

    - Take a OneNote 'screen shot' of your best 'End of Season' profit result

    - Email your screen shot to the 'Submissions' Conference

    - Prizes for the top 3 scores!

MR. LUDWIG ABSENT - SAC BASKETBALL TOURNAMENT

1) Complete Student Feedback Survey - Click Here

    - Please take at least 5-10 minutes to complete the survey.  Your answers are very important to the class design!

2) Download, Read, and Review the Economies of Scale and Break-Even Point Board Note (Q&A Conference)

2) Download and Complete Profit Practice Questions - Part 1 (Q&A)

4) Read p. 85 - 89

5) ICE p. 89 - #1 (a-c), 2(a), 3(a,c)

6) All Finished?  The Lemonade Game Competition is extended until next class!
    - Play 30 days (1 month) of the game

    - Play as many times as you like!

    - Take a OneNote 'screen shot' of your best profit result

    - Email your screen shot to the 'Submissions' Conference

    - Prizes for the top 3 scores!

7) Don't Forget - Entrepreneurship Fair on Monday!

    - Read the email sent to the Q&A

2) Read p. 85 - 89

3) ICE p. 89 - #1 (a-c), 2(a), 3(a,c)

4) All Finished?  The Lemonade Game Competition is extended until next class!
    - Play 30 days (1 month) of the game

    - Play as many times as you like!

    - Take a OneNote 'screen shot' of your best profit result

    - Email your screen shot to the 'Submissions' Conference

    - Prizes for the top 3 scores!

5) Don't Forget - Entrepreneurship Fair on Monday!

    - Read the email sent to the Q&A

1) Lemonade Game Awards Ceremony

2) Discussed Economies of Scale and Break-Even Concepts

3) Took up Profit Practice Questions - Part 1

4) Profit Practice Questions - Part 2 (Q&A)

1) Milk Marketing Boards Commercials and Discussion

2) Chapter 4/5 Test Review

CHAPTER 4/5 TEST

The Apprentice

1) Introduced Case Study #3 Documents (Q&A)

    - Assignment Description

    - Assignment Rubric

    - Case Study #3

2) Review Case Study Documents (Q&A)

    - Case Study Method Intro

    - Proper Case Study Format

    - Case Study Checklist

    - Case Study Tips and Tricks

3) Case Study #3 - Work Period One

4) Today's Focus Part One

    - Read, re-read, and annotate Case Study #3

    - Decide on your McEwen group's name and logo

    - Visit Starbucks Canada website and research the company

    - Begin Statement of Facts

    - Begin Statement of Problems

5) Today's Focus Part Two

    - Statement of Facts - categorized, organized, bulleted

    - Statement of Problems/Issues/Opportunities - remember the 'tree'

    - Analysis of the Situation

      - what is causing the issues? 

      - From a business perspective, why must the issues be addressed and resolved?

6) Class Discussion re: Group Work Strategies (Q&A)

1) Case Study #3

    - Read, re-read, and annotate Case Study #3

    - Decide on your McEwen group's name and logo

    - Visit Starbucks Canada website and research the company

    - Begin Statement of Facts

    - Begin Statement of Problems

1) Case Study #3:

    - Statement of Facts - categorized, organized, bulleted

    - Statement of Problems/Issues/Opportunities - remember the 'tree'

    - Analysis of the Situation

      - what is causing the issues? 

      - From a business perspective, why must the issues be addressed

        and resolved?

1) Case Study #3 - Work Period Two
    - Students will work in their pre-assigned groups to solve Case Study #3

2) Already Completed:
    - Statement of Facts - categorized, organized, bulleted
    - Statement of Problems/Issues/Opportunities - remember the 'tree'
    - Analysis of the Situation
      - what is causing the issues? 
      - From a business perspective, why must the issues be addressed and resolved?

3) Today's Focus:
    - Decision Criteria - How will you evaluate the potential alternatives
    - Generation and Evaluation of Alternatives - ranked based      on decision criteria, evaluation of alternative's pros and cons

1) Case Study #3:

    - Decision Criteria - How will you evaluate the potential alternatives?

    - Generation and Evaluation of Alternatives - ranked based

      on decision criteria, evaluation of alternative's pros and cons

1) Case Study #3 - Work Period Three

    - Class Discussion re: Sponsorship Initiatives

2) Already Completed:

    - Decision Criteria - How will you evaluate the potential
      alternatives?

    - Generation and Evaluation of Alternatives - ranked based

      on decision criteria, evaluation of alternative's pros and cons

3) Today's Focus:

    - Decision and Recommendation - what do you suggest and
      why?

    - Action Plan - what, why, how, when, who, where - the
      'recipe for success'

    - Executive Summary and Appearance of Report

1) Case Study #3:

    - Decision and Recommendation - what do you suggest and why?

    - Action Plan - what, why, how, when, who, where - the 'recipe for

      success'

      - What exactly will happen?

      - How will it be implemented?

      - What will it look like?

      - How much will it cost?

      - Who is responsible and involved?

      - When will it be implemented?

      - How is this satisfying the decision criteria and solving the issues?

    - Executive Summary and Appearance of Report

      - One page overview of the case issue, alternatives considered, solution recommended

      - Title page, table of contents, headings, bullets, sub-bullets, images, charts, graphs,

        appendices, etc.

1) Case Study #3 - Work Period Four

2) Today's Focus:

    - Decision and Recommendation - what do you suggest and why?

    - Action Plan - what, why, how, when, who, where - the
     'recipe for success'

    - Executive Summary and Appearance of Report

1) Case Study #3:

    - Decision and Recommendation - what do you suggest and why?

    - Action Plan - what, why, how, when, who, where - the 'recipe for

      success'

      - What exactly will happen?

      - How will it be implemented?

      - What will it look like?

      - How much will it cost?

      - Who is responsible and involved?

      - When will it be implemented?

      - How is this satisfying the decision criteria and solving the issues?

    - Executive Summary and Appearance of Report

      - One page overview of the case issue, alternatives considered, solution recommended

      - Title page, table of contents, headings, bullets, sub-bullets, images, charts, graphs,

        appendices, etc.

2) Case Study #3

    - Due Monday, Jan. 23 at 3:30 pm

    - Printed, bound, delivered to box outside of Mr. Ludwig's office - beside M-23

CASE STUDY #3 DUE

1) Market Research Focus Group - Cookie Taste Test

2) Introduction to Competition - Board Note

    - Importance of competition for consumers and businesses

    - Direct vs. indirect competition

    - Discretionary vs. disposable income

    - 5 methods of competition (good and service)

3) Product Competition Worksheet (Q&A)

    - Watched commercials and discussed the methods used by

      products to compete

4) Discussed McEwen Leadership Program
    - Program description and entrance factors

1) Read p. 121 - 123

2) ICE p. 123 #1(a), 2(a,b)

    - Email to 'Submissions' Conference as 'Your Name - HW #1'

3) Read p. 126-128

4) ICE p. 129 #2(a), 3(a-c) (not the letter writing part)

    - Email to 'Submissions' Conference as 'Your Name - HW #2'

Please Note - during this chapter, 5 homework assignments will be submitted to the 'Submissions' Conference.  2 of the 5 will be randomly selected and marked.

1) Competitive Markets and Image Lesson (PowerPoint - Q&A)

    - Competitive market, market segment, market share

    - Primary consumer market, demographics/psychographics

    - Brand name, image, logo, slogan, jingle

1) Read p. 129 - 134

2) ICE p. 135 #1(a), 2(a), 3(a)

    - Email to 'Submissions' Conference as 'Your Name - HW #3'

3) Read p. 135 - 139

4) ICE p. 139 #1(b), 2(b), 3(b)

    - Email to 'Submissions' Conference as 'Your Name - HW #4'

Please Note - during this chapter, 5 homework assignments will be submitted to the 'Submissions' Conference.  2 of the 5 will be randomly selected and marked. 

1) Dragon's Den Video

    - Discussed product launch presentations and investors

2) Introduced Product Launch Assignment (Q&A)

    - Assignment

    - Rubric

3) Product Launch Work Period Focus

    - Brainstorming and idea generation (email on Q&A)

    - Trend spotting

    - Idea evaluation

    - Select product idea

    - Focus on completing all assignment content questions

4) Product Launch Student Groups:

    - Michael & Mack
    - Jeffrey & Warren
    - Mitchell & Connor
    - Patricio & Samuel
    - Scott & Alex
    - George & Michael
    - Tim & Austin
    - Mark & Brian
    - Jeremy & Roy
    - Ben & Cody
    - Alex & Callum

1) Complete Chapter 6 Definition Chart (Q&A)

    - Email to 'Submissions' Conference as 'Your Name - HW #5'

2) Product Launch Assignment

    - Product idea finalized
    - Begin assignment content questions for next class

1) Discussed Brand Identification, Brand Extension, and

    Promotional Activities (Q&A)

2) Product Launch Work Period

    - Focus on completing assignment content questions

MR. LUDWIG ABSENT - BASKETBALL

1) Product Launch Work Period

    - Assignment content questions should be completed

    - Focus on preparing product launch presentation
    - Assignment is due next class!
    - See below for presentation order...

1) Product Launch Assignment

    - Focus on preparing product launch presentation

    - Due to 'Submissions' Conference by start of next class!

    - Remember to attach all 'embedded' video/audio files for your PowerPoint (video, music,

      etc.) to your email to 'Submissions'

2) Product Launch Presentations
    - Mitchell & Connor - Ultimate R&R
    - Jeremy & Roy - Gumaru
    - Alex & Callum - Double Tapp
    - Ben & Cody - E-music
    - George & Michael - Seefood

3) Chapter 6 Test Review

    - Using daybook, prepare review notes for Chapter 6 Test

1) Product Launch Assignment

    - If haven't presented, focus on preparing product launch presentation

2) Study for Chapter 6 Test

2) Chapter 6 Test Review

    - Continued to review and prepare for Chapter 6 Test

1) Study for Chapter 6 Test

2) All Chapter 6 Homework Assignments Due to 'Submissions' Next Class!

1) All Chapter 6 Homework Assignments Due to 'Submissions'

2) Chapter 6 Test

3) Peer Assessments - Round 1

4) Product Launch Presentation - Michael & Mack

5) Product Life Cycle

    - View Product Life Cycle PowerPoint (Q&A)

    - Complete Product Life Cycle Worksheet (Q&A)

1) Product Life Cycle

    - View Product Life Cycle PowerPoint (Q&A)

    - Complete Product Life Cycle Worksheet (Q&A)

1) Discussed Product Life Cycle Worksheet

2) Brand Management PowerPoint (Q&A)

    - Push vs. Pull Strategies

3) Brand Management Worksheet (Q&A)

1) Discussed Brand Management Worksheet

    - Students revealed their favourite push and pull strategies

2) Product Design PowerPoint (Q&A)

    - Discussed product design's relation to form, function, and image

3) Product Design Competition and Worksheet (Q&A)

4) Advertising Chapter 9 Definition Chart (Q&A)

1) Advertising Chapter 9 Definition Chart (Q&A)

1) Advertising PowerPoint and 'Creating Effective Advertising' Note (Q&A)

    - Definition, goals, USP, big idea, appeal

    - Types of media, evaluation criteria, pros/cons

    - Types of advertising, examples, discussion

2) Introduced Case Study #4 Documents (Q&A)
    - Assignment Description

    - Assignment Rubric

    - Case Study #4 Document

3) Review Case Study Documents (Q&A)

    - Case Study Method Intro

    - Proper Case Study Format

    - Case Study Checklist

    - Case Study Tips and Tricks

4) Case Study #4

    - Read, re-read, and annotate Case Study #4

    - Visit GoodLife Fitness website and research the company

      - Competitive advantage, image, product/service characteristics, location, Kitchener/Waterloo features, potential target markets, etc.

5) New Case Study Groups Revealed!

1) Case Study #4

    - Read, re-read, and annotate Case Study #4

    - Visit GoodLife Fitness website and research the company

      - Competitive advantage, image, product/service characteristics, location, Kitchener/Waterloo features, potential target markets, etc.
    - Visit the websites of the competition and research their company and advertising strategies
    - Understand the location (Kitchener/Waterloo) and the demographic/psychographic potential
    - Research your favourite brands and products - what are their advertising methods and strategies?

2) Today's Focus:
    - Statement of Facts, Statement of Problems, Analysis of Situation
    - Competition and Competitive Market
    - Target Consumer Market

1) Case Study #4 - Work Period Two

2) Today's Focus:

    - Branding - Competitive Image

    - Advertising Medium Selection (alternative generation and evaluation

      required)

    - Start Marketing and Advertising Campaign

      - Advertising Description

      - Advertising Goals

      - Advertising Message

      - Sales Promotion Activities

1) Case Study #4

    - Branding - Competitive Image

    - Advertising Medium Selection (alternative generation and evaluation required)

    - Start Marketing and Advertising Campaign

      - Advertising Description

      - Advertising Goals

      - Advertising Message

      - Sales Promotion Activities

1) Case Study #4 - Work Period Three

2) Today's Focus:

    - Marketing and Advertising Campaign

      - Advertising Description

      - Advertising Goals

      - Advertising Message

      - Sales Promotion Activities

3) Presentation Preparation

      - Create, arrange, and organize

      - Rehearse, rehearse, rehearse

      - Creative concepts, audio/video, etc.

      - This is a ONLY portion of your mark - no written component!

      - Make sure you leave a good impression to set yourself apart from the competition

      - Look at past presentation rubrics for feedback and guidelines!

      - Use the Presentation Tips and Recommendations Document!

4) Sample Presentation Order - See Document Titled 'Case Study 4 - Presentation Outline Recommendations'

5) Best Advertising Examples 2011 Document (Q&A)
    - Download, save, and review the best work in the advertising industry in a variety of advertising mediums
    - Test questions will include the content of this document

1) Case Study #4

2) Today's Focus:

    - Marketing and Advertising Campaign

      - Advertising Description

      - Advertising Goals

      - Advertising Message

      - Sales Promotion Activities

3) Presentation Preparation

      - Create, arrange, and organize

      - Rehearse, rehearse, rehearse

      - Creative concepts, audio/video, etc.

      - This is a ONLY portion of your mark - no written component!

      - Make sure you leave a good impression to set yourself apart from the

        competition

      - Look at past presentation rubrics for feedback and guidelines!

      - Use the Presentation Tips and Recommendations Document!

4) Sample Presentation Order - See Document Titled 'Case Study 4 - Presentation Outline

    Recommendations'

5) Case Study #4 Presentation - DUE Wednesday, March 28th

    - Email to 'Submissions' Conference by start of class!

    - Remember to attach all 'embedded' video/audio files for your PowerPoint (video, music,

      etc.) to your email to 'Submissions'

6) Best Advertising Examples 2011 Document (Q&A)
    - Download, save, and review the best work in the advertising industry in a variety of advertising mediums
    - Test questions will include the content of this document

7) Study for Chapter 9 Test!

1) Chapter 9 Test

2) McEwen Case Study Competition Revealed!

    - Read ALL documents related to the case study (Q&A)

    - Read, re-read, highlight key aspects of the case

    - View all EXAMPLES of digital marketing provided in the case study

    - Research and understand all aspects of Digital/Social Media

    - Use provided exhibits, articles, books, and online sources

1) McEwen Case Study Competition Revealed!

    - Read ALL documents related to the case study (Q&A)

    - Read, re-read, highlight key aspects of the case

    - View all EXAMPLES of digital marketing provided in the case study

    - Research and understand all aspects of Digital/Social Media

    - Use provided exhibits, articles, books, and online sources

1) McEwen Case Study Competition Work Period

2) Today's Focus - Statement of Facts, Problems, and Analysis:

    - Make sure you have read ALL documents related to case study

    - Read, re-read, highlight key aspects of the case

    - View all EXAMPLES of digital marketing provided in the case study

    - Research and understand all aspects of Digital/Social Media

    - Use provided exhibits, articles, books, and online sources

    - In your groups, SHARE what you have found with each other!

3) Today's Focus:

    - Product Design - company and product name, product design, quality, price, benefits, and features

    - Competition

    - Target Consumer Market

1) McEwen Case Study Competition:

    - Read ALL documents related to the case study

    - Read, re-read, highlight key aspects of the case

    - View all EXAMPLES of digital marketing provided in the case study

    - Research and understand all aspects of Digital/Social Media

    - Use provided exhibits, articles, books, and online sources

    - In your groups, SHARE what you have found with each other!

2) McEwen Case Study Competition:

    - Product Design - company and product name, product design,

      quality, price, benefits, and features

    - Competition

    - Target Consumer Market

3) Case Study #4 Presentation - DUE Next Class!

    - Email to 'Submissions' Conference by start of class!

    - Remember to attach all 'embedded' video/audio files for your PowerPoint (video, music,

      etc.) to your email to 'Submissions'

Case Study 4 Presentations
 

Group #1

Ben Elliott

Patricio Fernandez

George Ciuciureanu

Mitchell Carter Group #2 Scott Elliott Jeremy Chow Austin Chan Jeffrey Banwell

1) McEwen Case Study Competition:

    - Read ALL documents related to the case study

    - Read, re-read, highlight key aspects of the case

    - View all EXAMPLES of digital marketing provided in the case study

    - Research and understand all aspects of Digital/Social Media

    - Use provided exhibits, articles, books, and online sources

    - In your groups, SHARE what you have found with each other!

2) McEwen Case Study Competition:

    - Product Design - company and product name, product design,

      quality, price, benefits, and features

    - Competition

    - Target Consumer Market

Case Study 4 Presentations
 

Group #3

Michael Marcantognini

Connor CB-Lamontagne

Callum Green

Samuel Salomon  Group #4  Roy Xu  Warren Foegele  Alex Bowlin  Alex Auger  Mark Zhen  Group #5  Tim Chuk  Cody Burnett-Bulpitt Brian Wang Michael Anobile Mackenzie Koch

1) McEwen Case Study Competition:

    - Read ALL documents related to the case study

    - Read, re-read, highlight key aspects of the case

    - View all EXAMPLES of digital marketing provided in the case study

    - Research and understand all aspects of Digital/Social Media

    - Use provided exhibits, articles, books, and online sources

    - In your groups, SHARE what you have found with each other!

2) McEwen Case Study Competition:

    - Product Design - company and product name, product design,

      quality, price, benefits, and features

    - Competition

    - Target Consumer Market

2) Today's Focus:

    - Product Design - company and product name, product design, quality, price, benefits, and features

    - Competition

    - Target Consumer Market

1) McEwen Case Study Competition:

    - Product Design - company and product name, product design,

      quality, price, benefits, and features

    - Competition

    - Target Consumer Market

1) McEwen Case Study Competition Work Period

2) Today's Focus:

    - Branding - Competitive Image

    - Advertising Medium Selection (alternative generation and evaluation required)

3) Brand and Skate Name 'Claim'
    - Avantgarde - Edge Maverick
    - Cash Cow - Pro Form DNA
    - Venture - Velocity Ice Cloud
    - Stud - First Strike Sporting Striker
    - Tim and Assoc. - Hockey Nation Resolution

4) Reviewed and Discussed Peer Assessment Rubric and Process

1) McEwen Case Study Competition:

    - Branding - Competitive Image

    - Advertising Medium Selection (alternative generation and evaluation required) 

1) McEwen Case Study Competition Work Period

2) Today's Focus:

    - Marketing and Advertising Campaign

      - Advertising Goals

      - Advertising Message

      - Advertising Description

      - Sales Promotion Activities

    - Sponsorship and Social Responsibility

1) McEwen Case Study Competition:

    - Marketing and Advertising Campaign

      - Advertising Goals

      - Advertising Message

      - Advertising Description

      - Sales Promotion Activities

    - Sponsorship and Social Responsibility 

1) McEwen Case Study Competition Work Period

2) Today's Focus:

    - Marketing and Advertising Campaign

      - Advertising Goals

      - Advertising Message

      - Advertising Description

      - Sales Promotion Activities

    - Sponsorship and Social Responsibility

1) McEwen Case Study Competition:

    - Marketing and Advertising Campaign

      - Advertising Goals

      - Advertising Message

      - Advertising Description

      - Sales Promotion Activities

    - Sponsorship and Social Responsibility 

1) McEwen Case Study Competition Work Period

2) Presentation Preparation

      - Create, arrange, and organize

      - Rehearse, rehearse, rehearse

      - Creative concepts, audio/video, etc.

      - This is a ONLY portion of your mark - no written component!

      - Make sure you leave a good impression to set yourself apart from the competition

      - Look at past presentation rubrics for feedback and guidelines!

      - Use the Presentation Tips and Recommendations Document!

3) Presentation Outline - See Document Titled 'Case Study Competition - Presentation Outline Recommendations'

1) McEwen Case Study Competition Presentation Preparation

      - Create, arrange, and organize

      - Rehearse, rehearse, rehearse

      - Creative concepts, audio/video, etc.

      - This is a ONLY portion of your mark - no written component!

      - Make sure you leave a good impression to set yourself apart from the

        competition

      - Look at past presentation rubrics for feedback and guidelines!

      - Use the Presentation Tips and Recommendations Document!

2) Presentation Outline - See Document Titled 'Case Study Competition - Presentation Outline Recommendations'

3) McEwen Case Study Competition Presentation DUE NEXT CLASS

    - Email to 'Submissions' Conference by start of class!

    - Remember to attach all 'embedded' video/audio files for your PowerPoint (video, music,

      etc.) to your email to 'Submissions'

McEwen Case Study Competition Presentations
 

Group #1 - Avantgarde

Ben Elliott

Patricio Fernandez

George Ciuciureanu

Mitchell Carter

 

Group #5 - Tim and Assoc.

Tim Chuk

Cody Burnett-Bulpitt

Brian Wang

Michael Anobile

Mackenzie Koch

McEwen Case Study Competition Presentations
 

Group #2 - Cash Cow

Scott Elliott

Jeremy Chow

Austin Chan

Jeffrey Banwell

 

Group #3 - Venture

Michael Marcantognini

Connor CB-Lamontagne

Callum Green

Samuel Salomon

 

Group #4  - Stud

Roy Xu

Warren Foegele

Alex Bowlin

Alex Auger

Mark Zhen

1) McEwen Leadership Case Study Competition

    - Completed Peer Assessments
 

2) Introduction to Annual Reports

    - World Wrestling Entertainment

3) Annual Reports Exercise

    - Select and read through an annual report for a company of your choice, available either on the Q&A Conference email (Annual Reports Attached) or through the website of your selected company

    - In a two page Microsoft Word document titled 'Annual Report', answer the following about your selected company:

• What business are you researching?

• What recent successes is the company highlighting?

• What new products are they featuring?

• What has their financial progress been over the past year?

• Would you invest in this company?  Why or why not?

    - Email the document 'Annual Report' to the 'Submissions' conference prior to the start of next class - due next class, ticket to class!

4) McEwen Leadership Case Study Competition Results!

1) Annual Reports Exercise

    - Select an read through an annual report for a company of your choice,

      available either on the Q&A Conference email (Annual Reports

      Attached) or through the website of your selected company

    - In a Microsoft Word document titled 'Annual Report', answer the

      following about your selected company:

• What business are you researching?
• What recent successes is the company highlighting?
• What new products are they featuring?
• What has their financial progress been over the past year?
• Would you invest in this company?  Why or why not?

    - Email the document 'Annual Report' to the 'Submissions' conference prior to the start of next class - due next class, ticket to class!

2) Read p. 176 - 178

    ICE p. 179 #1(a), 2(a), 3(a)

3) Read p. 184 - 189

    ICE p. 189 #1(a,b), 2(a)

4) Read p. 189-193

    ICE p. 194 #1(a), 2(a)

1) Annual Report Exercise - due to 'Submissions'

2) Introduction to Accounting/ICE p. 179 #1(a), 2(a), 3(a)

3) Introduction to Balance Sheets/ICE p. 189 #1(a,b), 2(a)

4) Introduction to Income Statements/ICE p. 194 #1(a), 2(a)

5) Annual Reports Investment Debate Competition

    - Debate competition description

    - Student groups formed:
    - Adidas - Callum, Mike, Mike, Mitch, Mack
    - Under Armour - Samuel, Ben, Tim, Connor, Patricio
    - Tim Horton's - George, Scott, Jeremy, Mark, Jeff, Jeremy
    - Starbucks - Warren, Alex, Brian, Alex, Roy

    - Debate competition preparation

6) Debate Competition Description

    - Each student assigned to a group representing a specific company (Adidas vs. Under Armour; Tim Horton's vs. Starbucks)

    - Using each corporations annual report and website, prepare an argument supporting why investors should invest in your company

      - Consider the following areas as a basis for your arguments:

        - Products

        - Financial success, statements, and stability

        - Market share and market expansion

        - Research, invention, and innovation

        - Marketing and promotion

        - Social responsibility

    - Each group will have 5 minutes to present an 'opening argument'

    - Each group will then have 10 minutes to prepare a 'rebuttal/closing'

    - Each group will have 5 minutes to present a 'rebuttal/closing' argument

    - All students not involved in the debate will then vote for a winner!

    - Prizes and McEwen stars awarded to all winning group members!

1) Annual Reports Investment Debate Competition

    - In assigned groups, prepare for debate competition next class, considering:

      - Products

      - Financial success, statements, and stability

      - Market share and expansion

      - Research, invention, and innovation

      - Marketing and promotion

      - Social responsibility

2) Debate Competition Description

    - Each student assigned to a group representing a specific company

      (Adidas vs. Under Armour; Tim Horton's vs. Starbucks)

    - Using each corporations annual report and website, prepare an

      argument supporting why investors should invest in your company

      - Consider the following areas as a basis for your arguments:

        - Products

        - Financial success, statements, and stability

        - Market share

        - Research, invention, and innovation

        - Marketing and promotion

        - Social responsibility

    - Each group will have 5 minutes to present an 'opening argument'

    - Each group will then have 10 minutes to prepare a 'rebuttal/closing'

    - Each group will have 5 minutes to present a 'rebuttal/closing' argument

    - All students not involved in the debate will then vote for a winner!

    - Prizes and McEwen stars awarded to all winning group members!

1) Annual Reports Investment Debate Competition

    - Team Adidas vs. Team Under Armour

    - Team Tim Horton's vs. Team Starbucks

1) Personal Finance Day One

    - Assignment Description and Rubric (Q&A)

2) Work Period One

1) Personal Finance Assignment:

    - Review Assignment Description and Rubric (Q&A)

    - Complete Modules #1-3

1) Personal Finance Day Two

1) Personal Finance Day Three

MR. LUDWIG - ABSENT - GRADE 11 MCEWEN FIELD TRIP

1) Current Events Assignment #1

    - Select one major article from a magazine in the McEwen Library in the back corner of the classroom (note - online sources not accepted)

      - Fast Company

      - Advertising Age

      - Brandweek

      - Fortune

      - Inc.

      - Marketing

      - Business Week

      - Canadian Business

      - Strategy 

    - Create a Microsoft Word document titled 'Current Events' and include the following in the document:

      a) Article title, author, source, date

      b) Summary of article contents - 1/2 page, double-spaced

      c) Analysis/explanation of business theory - 1.5 pages, double-spaced

          - How are the contents of the article connected back to the theories/lessons learned in BBI2O class this year? 

          - Which specific topics are demonstrated in the article?

          - Entrepreneurship, marketing, branding, advertising, etc.

          - What new business lessons have you learned from the article?

      d) Note - you may NOT remove the magazine from the classroom - please return the magazine neatly to its proper location - the magazines must be used by other students in other classes!

      e) Email your document 'Current Events' to 'Submissions' conference

1) Current Events Assignment

    - Email to Submissions Conference
    - If you were absent from class, choose an article from the following websites:

    - Due next class, 'ticket' to class

MR. LUDWIG ABSENT - GRADE 12 MCEWEN FIELD TRIP

1) Please have all students take the first 5 minutes of class to follow the instructions in the email titled "SpringSmash Online Donation Step-by-Step Instructions" on the class email conference, and send their email to parents, family, and friends.  Using one student's computer hooked up to the projector, this can be demonstrated for the class and all students can follow along and complete the task.

2) Video - Demystifying the Stock Market (in top desk drawer)

3) Watch Video, Complete and Submit Accompanying Worksheet (also in top desk drawer)

4) Return Video and Completed Worksheets to Top Desk Drawer

5) Watch The Story of Stuff and the Story of Bottled Water

6) Create a Microsoft Word Document titled 'Story of Stuff' and in 2 pages, double-spaced, consider the following points:

• Annie says "you can't run a linear system on a finite planet indefinitely".  In other words, you can't have unlimited economic growth with limited resources.  Research has shown that we are running out of resources in many parts of the World, and changes are needed in the way we conduct business to make sure that our economic system supports, rather than undermines, the planet's biological systems on which we depend.
   
• Annie has described a new way of thinking that helps to address this problem - green chemistry, zero waste, closed loop production, green jobs, renewable energy, fair trade, and local living economies.

Answer the following questions:
 

• If you owned your own business today, what types of things would you make sure your business did to ensure that you helped to protect the World's resources?  Explain how these activities would be helpful in sustaining our quality of life in the future.
   
• Research and provide one full example of a company that is currently using an innovative method or procedure in their business to be 'sustainable' or 'environmentally friendly'.
   
• Come up with one completely new 'Green-vention' (a new innovation) that you think could be implemented by your business in the future that will help solve one of the issues identified in the 'Story of Stuff' or 'Story of Bottled Water' videos

6) Email your 'Story of Stuff' document to the 'Submissions' Conference

1) Story of Stuff Assignment

    - Email to Submissions Conference

    - Due next class, 'ticket' to class

1) Catch-up Day - Complete and Submit Any Overdue Items

    - Annual Reports Assignment

    - Current Events Assignment #1

    - Finance Assignment

    - Story of Stuff Assignment

    - Anything else missing? - check online marks!

1) Catch-up Day - Complete and Submit Any Overdue Items

    - Annual Reports Assignment

    - Current Events Assignment #1

    - Finance Assignment

    - Story of Stuff Assignment

    - Anything else missing? - check online marks!

1) Personal Finance/McEwen Program Written Applications

2) Exam Review

    - BBI2O exam study guide available on Q&A conference

2) Exam Review

    - BBI2O exam study guide available on Q&A conference

1) Personal Finance Assignment - Due
    - Make sure you have sent email and password to Mr. Ludwig

2) Complete and Submit Any Overdue Items
    - Check online marks for "Not Yet Submitted' items
    - Final deadline Thursday

3) Student Feedback Survey - Round Two - click here

3) Exam Review
    - Use review sheets/study guides from previous units
    - Study from this year's tests
    - Exam overview on Q&A conference

1) Complete and Submit Any Overdue Items
    - Check online marks for "Not Yet Submitted' items
    - Final deadline Thursday

2) Exam Review
    - Use review sheets/study guides from previous units
    - Study from this year's tests
    - Exam overview on Q&A conference

1) Exam Review
    - Use review sheets/study guides from previous units
    - Study from this year's tests
    - Exam overview on Q&A conference

2) McEwen Mavericks Awards Ceremony

2) Have a Great Summer!